CeraVe, the dermatologist-recommended skincare brand, has unveiled its first-ever immersive consumer experience, the CeraVe Cleanser Playland.
 
As a part of the brand’s annual #CleanseLikeADerm campaign, the play-inspired installation will open its doors to the public for one day only at Chelsea Industrial in NYC on Friday, July 14, inviting them to discover dermatologist-approved cleansing habits and CeraVe’s robust portfolio of cleansers.
 
Available to the first 1,000 people who sign up for a ticket in advance, the CeraVe Cleanser Playland will put proper cleansing on display and give attendees the opportunity to get complimentary cleansers and tips from two leading dermatologists, Dr. Marisa Garshick and Dr. Wallace Nozile.

Teaching Attendees About Cleansing Routines

The CeraVe Cleanser Playland will give attendees an opportunity to learn about dermatologist-approved cleansing routines and products through lab demonstrations with L’Oréal scientists and “skin-stallations”—from a Hydrating Cleanser slide to an Acne Cleanser balanced-skin seesaw.
 
The experience will even include an exclusive first look at the brand’s two newest launches, Hydrating Foaming Oil Cleanser and Acne Foaming Cream Wash – set to be available in stores later this summer.
 
“The foundation of an effective cleansing routine starts with understanding the unique needs of your skin and what you want from your cleanser, then using the right products to address those needs,” said board-certified dermatologist Dr. Marisa Garshick. “I am so honored to be a part of this one-of-a-kind event and to help everyone better understand what it means to #CleanseLikeADerm and have some fun along the way.”

New TikTok Filter

Attendees at the event will also be among the first to have a chance to try the new CeraVe cleansing TikTok filter that celebrates proper facial cleansing, which comes with a chance to be featured on a New York City billboard.
 
Now through July 16, users with a non-private TikTok account can enter their videos using the special CeraVe “Cleansing That’s Giving” branded effect for a chance to be seen on the digital billboard in Times Square between July 31 and August 6. For official contest rules and more details, please visit the Cleanse Like a Derm Contest Official Rules.
 
“Bringing the first-ever CeraVe Cleanser Playland to New York City as an extension of our annual #CleanseLikeADerm campaign will provide our valued consumers with an unforgettable and educational experience that allows them to learn directly from the experts,” said Jasteena Gill, Vice President of Marketing at CeraVe. “Since its inception, CeraVe has been developed with dermatologists and remains committed to providing therapeutic skincare solutions that are accessible for all. We understand that a key factor in adopting proper skincare regimens is making them enjoyable, and this event will make cleansing more fun than ever before.”
 
Tickets are required for entry and available to the public as supplies last.